Privacy Policy

Information We Collect

The following generally describes the type of information we may collect about you.

Information Provided by You. We collect information directly provided by you (which may be obtained when you place an order, from emails, as part of registration, web forms or in other manners), including, without limitation, the following:

• contact information and shipping information, such as first name, last name, telephone number, email address, and physical address;
• payment information, such as billing address, credit card number, expiration date, cvv, first and last name, and phone number;
• account information, such as email address, user ID, and password;
• company information, such as company name, company address, number of employees, license number;
• geolocation information, such as your zip code and non-precise geolocation.
• copies of chat logs containing your conversations with us;
• recordings of our customer service communications and calls, including metadata;
• videos and other digital media submitted, such as product review videos;
• your ordering preferences;
• information you submit to us through email;
• text typed into and/or submitted through search bars and/or other forums;
• information you submit through our surveys, or when you otherwise provide us your feedback;
• information regarding your tax exemption status; and
• employment information that you decide to submit when you apply for a job, such as resume, contact information, etc.

This includes information provided at the time of registering for an account on our website and/or mobile app, applying for a job, placing an order, subscribing to our mailing list, responding to a customer survey, posting a review, or requesting customer service. We may also ask you for information when you enter a contest or promotion sponsored by us, or when you report a problem with our Site.
Should you voluntarily provide us with personally identifiable information, you consent to our use of it in accordance with this Privacy Policy.

Content You Share. You may be able to post information and materials publicly, for example, in product reviews and other similar forums (collectively, "Public Forums"). If you post any information in our Public Forums, it will be deemed public information and available to the general public. Please do not post any personally identifiable information in our Public Forums. If you do post personally identifiable information, you do so at your own risk.

General Browsing. As you navigate through and interact with our Site, we use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

• Details of your visits to our website and/or mobile app, including mouse clicks, mouse movement, page scrolling, content you view, the date and time that you viewed the content, the products you purchase, location data, referring URLs, search terms used to reach our website, other communication data, and the resources that you use to access and use our website and/or mobile app.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

• Improve the quality of the Site by recognizing and delivering more of the features, areas, and services our visitors prefer.
• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Site according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Site.

We may also use these technologies to collect information about your online activities over time and across third party websites or other online services (behavioral tracking). Click here for information on how you can opt out of behavioral tracking and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.

Online Shopping. When you order products from the website or mobile app, we will collect the information necessary to complete your order, such as your name, email address, shipping address, payment information (including credit card number, expiration date and security code) and billing address. You may also provide us with other information that you might submit. If you create an account, we will collect information about your purchases and payment methods, as well as the shipping addresses that you add to your account, in order to make future shopping experiences faster and more convenient.

Social Media. We may monitor social media or review sites, and collect information posted in comments or reviews. When you post information on social media pages owned or controlled by us, we may collect information about your activities on those pages, including whether you visited or commented on the page, or provided a rating or review.

Telephonic Shopping and Customer Support. You may contact our customer support for assistance, such as getting information and advice regarding using our Site, etc. If you do so, we may record the session, the chat logs, and/or may ask you for information such as your name, email address, postal address, and telephone number. We use this information to respond to your requests.

How We Collect Your Information

We collect information in three primary ways:

1. You Give Us Information: We collect information from you when you submit it to us through our Site, other digital media, over the phone, and/or through chat.
2. We Collect Information Automatically: We automatically collect certain types of information when you visit our Site. For example, we automatically collect various types of technical information when you use our Site as otherwise described in this Privacy Policy.
3. We Collect Information from Other Sources: We may obtain information about you from outside sources. For example, we may obtain commercially available information about you from third parties, such as credit information to prevent fraud, product reviews, or purchase email lists from third parties for advertising and marketing purposes. We may also receive information from third-parties who provide services for us through web beacons and other technologies as otherwise discussed in this Privacy Policy.

We also may use various technologies to collect information about you, including:

1. "Do Not Track" Signals. Some web browsers have "Do Not Track" or similar features that allow you to tell each website you visit that you do not want your activities on that website tracked. At present, we do not respond to "Do Not Track" signals and consequently, will continue to collect information about you even if your browser's "Do Not Track" feature is activated. To learn more about DNT signals, please see http://allaboutdnt.com.


2. Use of Cookies. Cookies are bits of electronic information that may be transferred to a visitor's computer or mobile device to identify specific information about the visitor's use of the website, email or other electronic media. We use cookies, for example, to preserve the contents of your virtual shopping bag between visits. The website uses a browser feature known as a cookie, which assigns a unique identification to your computer. Cookies are typically stored on your computer's hard drive and are used to help track clicks as you go through the pages within our website. We may also use cookies to tell us whether you have previously visited the website. We also use cookies which may be set by third-parties with whom we have entered into agreements which may enable us to obtain analytics information about the use of our website. You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. You may also use commonly available tools in your browser to remove cookies which may have been placed onto your computer. However, please be aware that the website requires cookies to operate correctly. For example, if you turn off cookies or refuse them, you will not be able to make purchases on the website. Other than as provided herein, we will not use shared local objects (commonly referred to as "Flash cookies") in a manner inconsistent with the purposes for which they were designed unless you are specifically notified that we intend to use them for a specific service. Flash cookies are cookies that are placed on your computer that are not removed through normal browser management tools.


3. Use of Web Beacons, Clear-GIFs, Pixel Tags and JavaScript. We may use "pixel tags" (also called "action pixels," "web beacons" or "clear gifs") and/or JavaScript plug-ins, placed on our website and in our emails to you. Both pixel tags, which are small graphic images (typically that you cannot see), and JavaScript plug-ins, which is code on a website or in an email message, are used for such things as recording web pages and advertisements clicked-on by a user, or for tracking the performance of email marketing campaigns. These devices help us analyze our customers' online behavior and measure the effectiveness of our Site and our marketing. We also work with third party service providers that help us track, collect, and analyze this information. Third party entities with whom we have agreements may place these devices on the website and/or in emails to use information obtained from them such as pages viewed, items purchased, emails opened and items upon which you may click in emails. These third party providers may also place cookies onto your computer. Those third party cookies enable us to obtain aggregated information (i.e., information where your personal information has been removed) and user statistics about you and your preferences.


4. Server Logs and Widgets. A web "server log" is a record of activity created by a computer that delivers certain content to your browser. Certain activities that you perform on our Site may record information in server logs, such as if you enter a search term into a search box located on the website and/or mobile app. The server log may record the search term(s), or the link you clicked on to bring you to our website. The server log may also record information about your browser, such as your IP address, type of operating system and the cookies set on your browser.
   
   A "widget" is generally an application that can be embedded in a webpage. Widgets can provide real-time information to the webpage. Widgets are often provided by third-parties and we may provide widgets on our website and/or mobile app. Widgets may enable the third-parties that provide them to collect data about users visiting the website and/or using our mobile app.


5. Search Queries on Our Website. We may provide you with options to search for products and information on our website and/or mobile app. If you enter information in a search query box, we may store that information and we may aggregate that information with other information we may have about the browser and/or IP address from which the search query originated.


6. Surveys, Contests and Promotions. From time to time, we may request information from users via surveys, contests and other promotions. Participation in these surveys, contests or promotions is completely voluntary and the user therefore has a choice whether or not to disclose this information. If you choose to participate, we may ask you for additional information, which may include contact information (such as name, email and shipping address) and/or demographic information (such as postal code, age level), to provide better services and options to you. We use the information you provide to administer our contests, sweepstakes and other promotions, in addition to the purposes set forth herein. If your information gathered via a survey will be used in a manner different from that described in this Privacy Policy, such use will be detailed in the survey instructions. For example, the instructions will alert you if the information will be shared with anyone in addition to those identified in this Privacy Policy, such as a third party sponsoring the survey.

Children's Information

We recognize the importance of children's safety and privacy. The Site is not designed to attract children, and is not directed at, or intended for use by, children under the age of 13. In accordance with the Children's Online Privacy Protection Act ("COPPA"), we do not request or collect any personally identifiable information ("PII") from anyone who we know to be under the age of 13, nor do we knowingly sell or ship any items ordered through the Site directly to anyone under the age of 13. If you are under the age of 13, you should not register with, order or purchase from, or provide information to or from, us. If we become aware that a user of our Site is under the age of 13 and has provided an online registration or other PII without prior verifiable parental consent, we will take all commercially reasonable steps to delete such information from our files and not to use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). We ask all parents and legal guardians to assist us in our efforts to comply with COPPA by prohibiting children under the age of 13 from providing us with any of their PII or using the Site without parental oversight and assistance. If you have knowledge or become aware that a child under the age of 13 has submitted PII to us, please contact us and we will remove that child's PII from our files. If you are under the age of 18, you should use the Site only with the involvement of a parent or legal guardian and should not submit any PII to us.

If you are resident of California under the age of 18, please see also see the Your California Privacy Rights Section of this Privacy Policy.

Sharing of Information with Third Parties

We may share personally identifiable information and non-personally identifiable information externally with our affiliates, licensees and joint venture partners, as well as with other third party service providers who help us provide operational services for the Site and our business. However, we require these service providers to use your information only for our benefit and in accordance with this Privacy Policy. These service providers include, but are not limited to:

1. Email Marketing Services Providers. Business entities that provide email address management and communication contact services;


2. Information Technology Service Providers. Network equipment and application management providers and hosting entities;


3. Payment Processing Companies and Related Financial Institutions. Credit and debit card payment gateways and processors; the issuing and acquiring banks involved in the funds settlement procedures necessary to charge your cards or financial accounts;


4. Shipping Providers. We may share your information with certain providers in order to have our products delivered to you;


5. Other Service Providers. With other service providers which may be involved in the other types of services and activities otherwise discussed in this Privacy Policy.

1. Legal and Investigator Service Providers. We may share your information with judicial, administrative, legal, financial and/or accounting providers, and related government entities and adverse parties. Some instances where this may occur, include, but are not limited to: if we are required to respond to civil and/or criminal investigations, claims and/or lawsuits, or if we are subject to judicial or administrative process (such as a subpoena) to release your information or to prosecute or defend legal actions, and as we believe is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.


2. Business/Asset Purchasers. In the event that we: (i) are subject to negotiations for the sale of our business or part thereof to a third party; (ii) are sold to a third party; or (iii) undergo a re-organization, we may need to transfer some or all of your information to the relevant third party (or its advisors) as part of any due diligence process for the purpose of analyzing any proposed sale or re-organization. We may also need to transfer your information to that re-organized entity or third party after the sale or reorganization for them to use for the same purposes as set out in this policy.
   
   If we, or substantially all of our assets, were acquired, or in the unlikely event that we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer may continue to use your personal information in accordance with this Privacy Policy.

1. We use a customer service management platform to provide call-in support for our customers. As part of your interaction with our Site, this platform may access various kinds of information related to providing you with customer service (e.g., your phone number, a recording of your calls, video calls, etc.), including but not limited to, through tracking technologies that show how you interact with our Site.


2. We use an email management and advertising service to provide you with alerts regarding our products and services. This service may use your information to assist us with customizing our marketing strategies and marketing content to you, including determining when our emails are received and/or read by you. You can opt out of these email communications via the "unsubscribe from this list" link at the bottom of each email or by contacting us as provided in the Your Choices Regarding Your Information section below.


3. We use an applicant tracking system and recruitment software that allows us to manage our recruiting and hiring processes. Namely, if you respond to a job posting, your information will be submitted and automatically processed by this tracking system on our behalf.


4. We use a behavioral analytics platform that allows us to better understand user behavior for product intelligence related to our Site. This platform analyzes various types of information, such as your IP Address, name, email and non-precise geographic location; browser and device information; the pages you view and buttons you click; and sales information (e.g., the items you buy and your order total) to determine, among other things, the features that are most used, elements of the Site that may be causing problems (if any), who is using our Site, and how they are using the Site.


5. We use a customer data platform to analyze how users interact with our Site and allow that platform to serve you personalized advertisements. The platform analyzes various types of information, such as your IP Address, name, email and non-precise geographic location; browser and device information; the pages you view and buttons you click; and sales information (e.g., the items you buy and your order total), and places cookies on your computer when you visit the Site, which cookies are used to collect usage statistics, evaluate your use of the Site, compile reports on Site activity, and provide other services relating to website activity and internet usage.


6. We use an experimentation platform that helps us test different versions of our Site to help us gauge the effectiveness of our Site. The platform collects and analyzes various types of information, such as your IP Address, device ID, browser and operating system type/version, time stamps of events (e.g., when you visited our Site), device type, and any information you submit to us through the platform. The platform analyzes various types of information, such as the pages you view and buttons you click, conversions, and sign ups.


7. We use a customer content management platform that allows us to collect, display and analyze different forms of user-generated content on our Site (such as user reviews). We utilize this platform to organize, analyze and optimize large volumes of customer product ratings and reviews and other user content that you submit through our Site and/or our social media accounts, which may be used for advertising purposes and/or posted on publicly-facing websites. In addition, the platform collects and analyzes various types of information, such as your name, email address, phone number, demographic information, IP Address, referring URL, and the time you interacted with the platform. Further, the platform uses tracking technologies such as cookies and web beacons, and may use the information it collects to improve its products, and to perform benchmarking, sentiment analysis, and behavioral advertising.


8. We use a life-cycle engagement platform to personalize and automate marketing campaigns through messaging (e.g., email, SMS, mobile and web push notifications, and in-app/in-browser messaging). The platform analyzes various kinds of customer data and uses tracking technologies to help us deliver personalized communications.

1. LivePerson. We also use the customer service platform called LivePerson to provide mobile and online messaging technologies (such as chat) that enable digital communications with our customers through chat, voice, messaging and other methods. LivePerson may collect various kinds of information from you including your chat and messaging transcripts with us, browsing, purchasing and/or online behavior and activities, and/or automatic information, such as IP address, operating system and type of device used. For more information on LivePerson's privacy practices, please review its privacy policy, available at: https://policies.liveperson.com/privacy, and its Additional Product and Third Party Application Terms located at: https://policies.liveperson.com/additional-product-and-third-party-application-terms.
2. Google Analytics. We use Google Analytics to analyze how users interact with our Site and allow Google to serve you personalized advertisements (see below). Google Analytics collects your IP address and places cookies on your computer when you visit the Site, which cookies are used to collect usage statistics, evaluate your use of the Site, compile reports on Site activity, and provide other services relating to website activity and internet usage. To learn more about Google's use of the data it collects, please visit: https://www.google.com/policies/privacy/partners/.
3. Google Tag Manager. We use Google Tag Manager to manage our website tags and allow Google to serve you personalized advertisements (see below). As part of this service, Google may collect information such as your IP address and user specific identifiers. To learn more about Google's use of the data it collects, please visit: https://support.google.com/tagmanager/answer/9323295?hl=en and Google's Privacy Policy located at https://www.google.com/policies/privacy.
4. Google reCAPTCHA. We have enabled Google's invisible reCAPTCHA on our Site. Google's reCAPTCHA helps us prevent the use of types of spam software on our Site. By using our Site, you are also subject to Google's Privacy Policy and Terms of Use, which govern the use of the reCAPTCHA.
5. YouTube. Our website and app use YouTube API Services to display videos about SupplyHouse and the products we sell. As part of this service, YouTube may collect various kinds of information from you including information about your activity in their service - like views and interactions with content and ads. To learn more about YouTube's terms and data it collects, please visit: https://www.youtube.com/t/terms and Google's Privacy Policy located at https://policies.google.com/privacy.
6. Credit Key. Our Site includes functionality that allows you to apply for business financing through Credit Key. When you apply for financing with Credit Key, you acknowledge and agree that Credit Key will request from us and we will provide to Credit Key various information about you and your business, including but not limited to: your business names, EIN numbers, transaction activity, etc., which will be used in accordance with Credit Key's Privacy Policy and that Credit Key may share with third parties. To learn more about how Credit Key collects and uses your information, please visit: https://www.creditkey.com/legal/privacy-policy , https://www.creditkey.com/legal/terms-of-service-and-electronic-disclosures , and https://www.lead.bank/privacy-and-terms .

1. Advertising Platforms. Our Site includes plugins that allow AdNetworks to measure the effectiveness of advertisements, track impressions, serve you with more relevant advertisements (e.g., targeted advertisements), and improve their products. These plugins are provided by those companies who may use them to collect various types of information, such as: your contact information (e.g., name, email address, phone number), log data, device data (e.g., operating system, device type, IP address, mobile carrier, browser type, and your phone's unique device identifier), and event data (e.g., which pages you are visiting on our website, where you go on the internet, purchases made on our Site, etc.), and they may also place cookies on your machine and use other kinds of storage and tracking technology (e.g., web beacons) in order to create profiles related to your online activity and for the purpose of retargeting. The information collected by these plugins is governed by the privacy policy of the company that provides them. To understand the information these companies collect and how that information is used, please review the company's privacy policy. These technologies include but may not be limited to:


2. Criteo. We use Criteo to serve you personalized advertisements. Criteo may use cookies and other identifiers to associate a unique identifier to you, and to collect various kinds of information from you. For more information on the types of information Criteo collects and its privacy practices, please see its privacy policy, available at: https://www.criteo.com/privacy and https://www.criteo.com/privacy/CCPA-Privacy-Policy/.


3. Microsoft Ads. Microsoft Ads is an advertising platform which provides advertising, including, where applicable, retargeting and conversions, through various Microsoft online properties (e.g., Bing). Microsoft collects and/or receives various kinds of information about you through Microsoft online properties, apps, and through other technology like our tags, pixels, or other unique tracking codes and/or from us as part of your use of the Site. For more information on the types of information Microsoft collects and its privacy practices, please visit: https://privacy.microsoft.com/en-us/privacystatement.

1. Third Party Use of Cookies and Other Tracking Technologies. Some content or applications on the website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

1. Post Information. You may be able to post information and materials publicly, for example, in product reviews and other similar forums (collectively, "Public Forums"). If you post any information in our Public Forums, it will be deemed public information and available to the general public. Please do not post any personally identifiable information our Public Forums. If you do post personally identifiable information, you do so at your own risk.

Your Choices Regarding Your Information

If you do not consent to the way in which we may use your personal information, please do not submit any personal information to us.

Opt-Out of Email Promotions. If you do not wish to receive emails about special offers and other promotions from us, click the unsubscribe link located in our emails.

Opt-Out of Text Notifications. By subscribing to SupplyHouse's text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP to optout and HELP for customer support. You may receive an additional text message confirming your decision to opt-out. You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.

Updating Your Information. We prefer to keep your personal information accurate and up-to-date. If you would like to change your contact information, please login to your account here.

You may also contact us, as provided below, to request access to, correct or delete any personal information that you have provided to us. We cannot delete all your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your information from our Site, like a product review or question/answer, copies of such information may remain viewable in cached and archived pages, or might have been copied or stored by other users. Proper access to and use of information provided on the Site is governed by our Terms of Use.

Tracking Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this Site may then be inaccessible or not function properly. Google Analytics also cookies and various tracking technologies. To learn how you can opt-out of Google Analytics, please visit: https://tools.google.com/dlpage/gaoptout?hl=en.

Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers' target-audience preferences, you can opt-out by contacting us as provided below.

You can limit third parties' collection or use of your information to serve interest-based advertising. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website, located here: www.networkadvertising.org.

To learn more about interest-based advertising or to "opt-out" of interest based advertising programs from participating companies visit www.networkadvertising.org/choices, www.aboutads.info/choices, http://www.youronlinechoices.eu/. and/or https://adssettings.google.com/anonymous?hl=en

You can configure your mobile settings on iOS and Android devices to disable app tracking.

Please note that any opt-out choice you exercise will apply to interest-based advertising by the third parties you select, but will still allow the collection and use of data for other purposes, including research, analytics, and internal operations. You may continue to receive advertising, but that advertising may be less relevant to your interests.

Depending on your device and its operating system, you may also be able to choose to prevent your device's ad identifier being used for interest-based advertising or reset your device's ad identifier by changing the settings of your device.

How to Opt-Out by Mail or Email. If you do not wish to receive other marketing materials from us and/or if you do not want us to share your personal information with other entities as stated in this Privacy Policy, please provide us with your exact name and address and advise us that you wish to opt-out for information sharing or receiving information from us or both as the case may be. Please direct your opt-out requests to: customerservice@supplyhouse.com

Your California Privacy Rights

We collect various types of personal information about you during the course of your relationship with us as a user and/or customer of our Site. Under California law, if you are a resident of California, you may make a written request to us about how we have shared your information with third parties for their direct marketing purposes. In response to your written request, we are allowed to provide you with a notice describing the cost-free means to opt-out of our sharing your information with third parties with whom we do not share the same brand name, if the third party will use such information for its direct marketing purposes.

If you are a California resident under the age of 18, and a registered user of our Site, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please send an email with a detailed description of the specific content or information to customerservice@supplyhouse.com and include "CA Removal Request" in the subject line. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.

If you would like to exercise your rights under California law, please send your written request to the email address or postal address below. Please include your postal address in your request. Within thirty (30) days of receiving your written request, we will provide you with a Third Party Direct Marketing Opt-Out Form so you may request that your personal information not be disclosed to third parties for their direct marketing purposes:

customerservice@supplyhouse.com

If you are a resident of California, please also review our Privacy Notice for California Residents (our "CCPA Notice"). To the extent we collect and process any personal information, as defined under the California Consumer Privacy Act of 2018 ("CCPA"), that collection and processing is also governed by our CCPA Notice located at Your California Privacy Rights here.

Changes to Our Privacy Policy

We reserve the right to change this Privacy Policy at any time, in whole or in part, at our discretion and without prior notice. In the event we make material changes to this Privacy Policy, we will post any such changes or amendments in our then current Privacy Policy on the website, which will supersede all prior versions. Therefore, please review this Privacy Policy from time to time so that you are aware when any changes are made to this Privacy Policy. In any event, your continued use of the Site after such change constitutes your acceptance of any such change(s) and the policy as updated.

This Privacy Policy and each of its revisions is effective as of the date it is posted, which is indicated by the LAST MODIFIED date found at the top of the policy.

How to Contact Us

To ask questions or comment about this Privacy Policy and our privacy practices, contact us at:

customerservice@supplyhouse.com

Effective Date: 5/22/23

This Privacy Notice for California Residents supplements the information contained in SupplyHouse's Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California ("consumers" or "you"). We adopt this notice to comply with the California Consumer Privacy Act of 2018 ("CCPA") and any terms defined in the CCPA have the same meaning when used in this Notice.

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
Access to Specific Information and Data Portability Rights: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past twelve (12) months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will disclose to you:

• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we share that personal information.
• The specific pieces of personal information we collected about you (also called a data portability request).
• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
  sales, identifying the personal information categories that each category of recipient purchased; and disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
3. Debug products to identify and repair errors that impair existing intended functionality.
4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
8. Comply with a legal obligation.
9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

• Calling us at 888-757-4774.
• Submitting your request through
  https://www.supplyhouse.com/sh/control/dataRightsRequest.

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

NOTICE OF FINANCIAL INCENTIVE

TradeMaster Program
We offer our trade professional customers a TradeMaster Program (the "Program") that provides certain rewards and benefits, such as discounts on purchases, free shipping, and free returns. Trade professional customers can apply for the Program by logging into their Site account and accessing the Program application at https://www.supplyhouse.com/sh/control/apply-for-trademaster. When you apply for the Program, we ask you to provide various information about your company, such as: your company name, address, zip code, type, number of employees, license number, and information regarding your product preferences. Generally, we do not assign monetary or other value to personal information. However, California law requires that we assign such value in the context of financial incentives, such as the Program. In such context, the value of your personal information to us is related to the value of the discounted or free products or services, or other benefits that you obtain or that are provided as part of the Program, less the expense related to offering those products, services, and benefits to you as a participant. The value may vary based on the amount you purchase as a member of the Program, the value of future offers that you receive, and the extent to which you use those offers on future purchases from us. For example, a $10.00 discount will vary in value depending on the product(s) purchased by you.
You may withdraw from participating in the Program at any time by contacting our customer service team by email at customerservice@supplyhouse.com or by telephone at 888-757-4774, Monday through Thursday during the hours of 8 am and 7:45 pm Eastern Time, Friday during the hours of 9:00 am and 7:45 pm Eastern Time, and Saturday and Sunday during the hours of 9 am and 5:45 pm Eastern Time.

Promotional Marketing
We offer our customers the opportunity to sign up for special offers and promotions (collectively, the "Promotions"), such as discounts on purchases or free shipping. You can sign up for the Promotions on our website at Supplyhouse.com or via our mobile application. When you sign up for the Promotions, we ask you to provide your email address and/or mobile telephone number. Generally, we do not assign monetary or other value to personal information. However, California law requires that we assign such value in the context of financial incentives, such as the Promotions. In such context, the value of your personal information to us is related to the value of the discounted products or services, or other benefits that you obtain or that are provided as part of the Promotions, less the expense related to offering those products, services, and benefits to you as a participant. The value may vary based on the amount you purchase as a participant in the Promotions, the value of future offers that you receive, and the extent to which you use those offers on future purchases from us. For example, a $10.00 discount will vary in value depending on the product(s) purchased by you. You may opt out of future Promotions offered by email by clicking the unsubscribe link in the Promotions email that you receive from us. You may opt out of future Promotions offered by text message to your mobile telephone number by texting STOP to cancel.

Contact Information

If you have any questions or comments about this notice, the ways in which SupplyHouse collects and uses your information described herein, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

• Phone 888-757-4774.
• Email: customerservice@supplyhouse.com